{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over today's movie theaters.
The biggest shock the film industry has experienced in 2025? The comeback of horror as a main player at the UK film market.
As a category, it has impressively exceeded previous years with a annual growth of 22% for the British and Irish cinemas: £83.7 million in 2025, compared with £68 million the previous year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a cinema revenue expert.
The top performers of the year – a recent horror title (£11.4 million), Sinners (£16.2m), The Conjuring Last Rites (£14.98 million) and 28 Years Later (£15.54 million) – have all remained in the theaters and in the audience's minds.
Although much of the industry commentary focuses on the standout quality of prominent auteurs, their triumphs point to something shifting between viewers and the style.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a film distribution executive.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from creative value, the ongoing appeal of horror movies this year indicates they are giving audiences something that’s much needed: emotional release.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” observes a horror podcast host.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a prominent scholar of horror film history.
Against a real-world news cycle featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures connect in new ways with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an star from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
From film's inception, societal turmoil has shaped horror.
Analysts highlight the boom of early cinematic styles after the WWI and the turbulent times of the early Weimar Republic, with films such as The Cabinet of Dr Caligari and a pioneering fright film.
This was followed by the Great Depression era and Universal Studios’ Frankenstein and The Wolfman.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” notes a academic.
“Thus, it mirrors widespread fears about migration.”
The specter of border issues shaped the just-premiered folk horror The Severed Sun.
Its writer-director clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the current era of acclaimed, socially switched-on horror began with a brilliant satire debuted a year after a contentious political era.
It introduced a fresh generation of innovative filmmakers, including several notable names.
“Those years were remarkably vibrant,” recalls a director whose film about a murderous foetus was one of the time's landmark films.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
At the same time, there has been a revival of the genre’s less celebrated output.
Recently, a nicke l venue opened in London, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of Dr Caligari.
The re-appreciation of this “raw and chaotic” genre is, according to the venue creator, a direct reaction to the calculated releases pumped out at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he explains.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” says an specialist.
Besides the revival of the deranged genius archetype – with several renditions of a literary masterpiece upcoming – he forecasts we will see fright features in the coming years responding to our current anxieties: about artificial intelligence control in the coming decades and “supernatural elements in political spheres”.
At the same time, a religious-themed scare film The Carpenter’s Son – which narrates the tale of holy family challenges after the nativity, and features well-known actors as the holy parents – is set for release in the coming months, and will definitely create waves through the faith-based groups in the United States.</